featured in NAPD's LEADER newsletter

We are delighted that featured in the February 2019 NAPD LEADER newsletter. This online publication is intended for Irish principals and deputy principals across Ireland. The article includes a high level overview of our school communications service and it also highlights the huge cost savings that are available for all secondary schools across Ireland.

Read the article on LEADER

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The Welfare Committee as part of its Very Useful Guide wish to make you aware of a new messaging system for secondary schools. A new service called is now available and it works as a cost-effective alternative to traditional SMS texting systems.

SMS needs little or no introduction. We are all familiar with its benefits but also its limitations. With rising costs for school messaging over the years, SMS is not as sustainable as it once was. There is also a limitation of 160 characters for each SMS “credit”. This is often frustrating for the school who reverts to using shorthand or simply not sending out as many communiques as they would like.

An Irish messaging company has come up with a solution for schools to move with the times. allows schools to communicate with parents and guardians through familiar apps such as Messenger, Viber and Telegram. does not have its own app but instead it leverages well-known brands to deliver messages. As these apps are often already on the subscriber’s phone, it means the link up process is quick and easy (no download effort or learning curve).

What’s attractive about is the pricing model. There is a modest service fee to consider but after that all app messages are free. Messages delivered through can be as longwinded as you like because there is no 160-character limit. Messages may also include pictures and document attachments at no cost which offers an improved information service compared to SMS.

Kilkenny College recently switched over to as an early adopter of the service. A message campaign that was issued by the school during December was sent to 428 recipients. The message comprised 628 characters; enough for four SMS campaigns. This would have cost the school over €105 but instead it cost nothing with because all the parent/guardian recipients were linked to a smartphone. The system offers a low-cost SMS fall back for subscribers without smartphones, but Kilkenny College is using as an “app-only service”. This means their communication costs are dramatically reduced in comparison to previous years. They have no future SMS bills to consider. is offered by Irish company Pin Point Alerts Ltd which offers many diverse messaging systems for the Irish market (local authorities, community text alert, sports groups and private industry). was devised after Storm Ophelia and Storm Emma when many schools highlighted the huge SMS costs associated with contacting parents & guardians for closure updates. Pin Point Alerts is an Enterprise Ireland client since 2011. The company’s award-winning local authority messaging service, “”, was presented at the United Nations as a great example of how crisis communications can be managed through direct messaging. The management team are certified GDPR Practitioners and they provide in-built data protection procedures and processes for each of their services, including

Schools can try out the service by visiting There is a comprehensive demonstration video linked from the home page and schools can also quickly generate a pricing comparison report against their current SMS texting costs.

View Video Demonstration

Generate Pricing Comparison for your school

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